Using IFTTT for Inbound Marketing (and Other Ideas)

Have you ever wished all of your social networks and apps could play nice with each other? Now they can, thanks to ifttt (If This Then That). You can create recipes (or hacks) to connect two favorite networks/apps together like never before. Ahh, synergy.

What is IFTTT?

lediamedia-seal-of-approvalA sort of “digital duct tape” according to Linden Tibbets, the app’s creator, If This Then That (ifttt) allows you to connect two services you are already using together. Mix and match apps and platforms to create customized recipes quickly and easily. They partnered with Buffer last November, making future task scheduling and updating possible. (Totally sci-fi!) Searching for public recipes from their website is easy, and so is creating your own. Each of the 50 channels have pre-selcted options to choose from making it nearly impossible to mess up.

What can you use it for?

Use ifttt for productivity/automation, inbound marketing, and content curation.

1. Productivity / Automation
This is the most obvious use of ifttt. Use recipes to help automate tasks. Here are some examples:

  • Post a photo to Instagram and have it automatically publish to Tumblr.
  • Receive a text message five minutes before your favorite show starts.
  • Tagged Facebook photos are saved to a specified Dropbox folder.
  • Text ‘mileage’ to ifttt and then record mileage on your Google Calendar.
  • Receive notification if it’s going to rain.
  • Save email attachments automatically to Evernote.

Believe me, the possibilities here are about endless! Check out and use some of the automation recipes I’ve made here. FYI creating a hashtag archive in Evernote is one of them.

2. Inbound Marketing

If This Then That is a potentially powerful resource for inbound marketers. Why? You can create hundreds of recipes with a variety of triggers to help with social listening and influencer monitoring.

Let’s say you are in the insurance business and want to know every time someone tweets about looking for a new insurance plan. You can set up an alert (text, email, new note in Evernote, etc.) with the trigger “looking for new insurance plan” from multiple social platforms.

Here are a few more inbound marketing recipes to try:

  • Receive immediate notifications for top ‘frequently asked questions’ in your industry appearing on various social platforms.
  • Send tweets mentioning specific keywords and phrases directly to your phone.
  • Keep a running list of all the people your targeted influencers talk to inside Dropbox (so you can talk to them, too).

3. Content Curation

That’s a fancy way of saying ‘finding and sharing the most relevant, useful information with a variety of people on a variety of platforms’. It’s important to keep an open mind when it comes to thinking about content. Most conjure up images of blog posts, but content includes everything from photos to videos, podcasts, presentations, etc. For a more detailed description of content curation, check out this post.

Use ifttt to do the heavy lifting of finding, sorting, and uploading content.  Here are a few of my ideas:

  • Send links you post on Twitter to a specific Evernote notebook for archiving.
  • Keep all the photos you like (not just post) on Instagram in a single folder in dropbox.
  • Starring a tweet with a link automatically adds a Delicious bookmark.
  • Upload a video to your YouTube account then that video is automatically published on your WordPress site.
  • Set up special keyword triggers for your RSS feed to be sent to specific (and separate) folders.

The recipes for inbound marketing, content curation, and automation seem endless. What are some recipes that you’ve made? Please share them below in the comments.


6 responses to “Using IFTTT for Inbound Marketing (and Other Ideas)

  1. Here are some other recipe ideas I came across in my research:-Realtors can get the RSS feed for price drops in a subdivision from their IDX feed and have it automatically emailed or texted to a listing client that should be up to date on intel. Additionally, this could be a high impact, low effort method of scheduling real estate related tweets out so long as they’re not overly frequent and remain unobtrusive.-Facebookers can set up their Instagram photos to be staggered out as Facebook updates rather than taking a batch of photos and bombarding Facebook friends.-Bloggers can set their RSS feed up to be staggered out on Twitter so that no manual entry is needed.-Set up specific Craigslist searches to be featured on your blog throughout the day rather than all at once. Then, syndicate your blog to your Twitter stream to be tweeted at optimal times you’ve set up.-At conferences, text message live updates or quotes from speakers and send them to your blog or Twitter or Posterous throughout the day.

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