Who else isn’t watching election coverage on TV tonight? I’m relying on my Twitter network to keep me in the know about #Election2012.
Being the Social Media nerd I am, three different hashtags are blowing up my TweetDeck and I’m almost overwhelmed by the mix of emotion, humor, facts, and discussion … Know what else is blowing my mind? Some rad examples of social media engagement and promotion in real time. Thanks Obama!
Here are a few of my favorite tweets from You Decide 2012 Presidential Election Night:
Why I like this Tweet: it is downright offensive… but it grabs your attention. It’s risky (and most people aren’t willing to take that bet) but it appears to have worked. 232 Retweets and 41 Favorites — that’s a lot of shares for someone called Cocaine Papii.
Why I like this Tweet: Cristin is a twiend of mine and Community Manager for Chevy. This Tweet shares an interesting statistic as well as a personal element. To me, it shows the perfect line between professional and personal. This is not easy to do.
Why I like this Tweet: Amber is live tweeting the election coverage (thanks girl). Less than a minute after this was Tweeted it was shared. That is the definition of influence! This Tweet, followed by the action of her Follower, reinforces Amber’s online reputation for being ‘in-the-know’. Beautiful!
Why I like this Tweet: Alyssa Milano is a great example of a celebrity who uses Social Media ‘right’. She leverages the platform to bring awareness to causes she believes in and actually shares relevant information with her followers. This single Tweet has over 5K Retweets and over 300 Favorites since 2 PM today (and the night’s not over). This single Tweet as been shared for nine hours and is still going. How many clicks do you think that link received? How many new followers did @stevesilberman get? What I would give to look at that data!
Why I like this Tweet: What a clever way to encourage social sharing — mirror the presidential race with a social competition.
I also think this Tweet is very telling about the alleged success of Obama’s social campaign.
- His team launched a major effort to motivate the youth vote on Instagram.
- Between Sept. 1 and Oct. 14, the Obama camp had 497 creatives deployed across the web compared with the Romney camp’s 90 according to AdAge.
- Obama ‘Tweets smart’ with strong calls to action. A single Tweet received over 5K ReTweets! You can check out the Social Media campaign trail of both Presidential candidates here.
Do you think the RTs from @FollowMeObama are foreshadowing to the actual results? Why or why not? Let me know your thoughts and share your favorite #Election2012 Tweets in the comments.